The first time a client dentist emailed me that a blog I wrote “went viral,” I became very interested in what that phrase meant. Sure, I knew that the concept of viral marketing, basically, meant spreading something exponentially, like a chain letter. However, the term has been adopted by the Internet marketing industry.
Facebook Insights, the analytics for Facebook fan pages, actually shows a percentage of virality for each post. Here’s Facebook’s definition of virality: The percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.