The first time a client dentist emailed me that a blog I wrote “went viral,” I became very interested in what that phrase meant. Sure, I knew that the concept of viral marketing, basically, meant spreading something exponentially, like a chain letter. However, the term has been adopted by the Internet marketing industry.
Facebook Insights, the analytics for Facebook fan pages, actually shows a percentage of virality for each post. Here’s Facebook’s definition of virality: The percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.
How to Write Viral Content
What you need to know is, virality comes by way of information sharing. So, how does a copywriter share information? Blogs, articles, press releases, social media posts. Read More
