Dental copywriters would like their words to stand on their own. However, those of us who write dental copy for the web know that we have two audiences—our readers and search engine indexing spiders. Every piece we compose for a dentist must balance the needs of both audiences. We need to provide relevant and factual information to our readers while also impressing search engine algorithms. SEO and dental copywriting is constantly changing. Interaction on social media has made a big impact on effective SEO writing.
Some Interesting Facts on Social Media
- Google Plus has about 62 million users. Analysts project that number to rise to 400 million by the end of this year.
- Facebook accounts exceed 800 million.
- Twitter boasts about 200 million users and that number is on the rise as well.
- In less than 20 minutes, one million links are shared on Facebook.
- When links and content trends on social media, search engines such as Google are able determine which websites and what types of content have mass appeal.
Social Media Users Now Impact Search Engines
Facebook, Twitter, and Google Plus users are essentially endorsing content every time they share, comment, or like a link. When YouTube videos and websites go viral, it is usually the result of social media users sharing and posting links. Social media trends are another interesting aspect to all of this. When you write for your clients, stay abreast of current events and trends. Try to incorporate trends and current events into your blog content with active keywords to drive up traffic to your site. Remember to share every piece you publish on social networking sites. Use catchy language that encourages interaction to increase the likelihood that your content is shared by other social media users.
Do you have any tricks-of-the-trade for utilizing social media? Feel free to share your ideas in the comments section below.
