You have, at most, eight seconds to grab the attention of an online reader before they move on to the next article, link, page, or blog. How you choose to spend that eight seconds can mean the difference between creating a strong online presence for your client and creating a forgettable one. Learning to write opening sentences that engage, entertain, intrigue, or otherwise hold the reader’s interest will help make you a stronger dental marketing writer. The writing team at Modern Dental Practice Marketing offers a few tips and tricks for crafting introductory sentences that hook readers’ attention and motivate them to keep reading.
Avoid Broad Generalizations
Consider the following sentences:
1) Many people have expressed an interest in getting a brighter smile with professional teeth whitening.
2) You have the power to brighten your smile with the help of a professional teeth whitening system from your Dallas cosmetic dentist. Read More
More and more dentists are utilizing social media for creating a brand and exposing members of their community to their dental practice. However, some dental marketers and dentists may be using Facebook and related social media outlets incorrectly. Your friends at Words for Dentists have compiled some easy tips for using Facebook to your advantage. Many dentists throughout the country use Facebook to run promotional offers, communicate with patients, and share news about their dental practices. While Facebook may not attract as many new patients as a dental blog or dental website, Facebook can certainly foster interaction between patients and members of a community.
Facebook Tips for Dentists and Dental Marketers
- Update your Facebook page regularly – An active Facebook page increases the likelihood that your status will show up in other Facebook users’ newsfeeds.
- Avoid posting too many self-promotional statuses – Facebook users may view your status updates as spam and may “unlike” or block your page.
- Use trivia and fun facts as status updates – Users are more likely to respond to short, intriguing status updates that long, complex, clinical ones.
- Post pictures of your patients at your dental office – For example, if one of your patients recently got his or her teeth whitened, you could post before and after photos.
- Ask questions to encourage user interaction on your Facebook page wall. By asking questions, you show your patients that you value their thoughts and opinions.
In addition to networking with patients and members of the community, dental marketers and dentists can also display important information such as hours of operation, office phone numbers, and patient forms. For more tips on using social media to market your dental practice, our team at Words for Dentists suggests speaking with the dental marketing experts a Modern Dental Practice Marketing.