To succeed in today’s economy, you must have a thriving web presence. After all, when you look for a service or a business, do you open a phone book? No, instead, you pop open a laptop or sit at your computer. In most cases, you will use Google and rarely look beyond the first few hits. When someone types in your service and city, you want to be on page one. In order to make that happen, you must have original content. While a website and a few carefully placed keywords can help, there are multiple ways to increase your SEO rating by expanding original content.
Author Archives: wordsfordentists
We all become bogged down in our own medium at times. For writers, the medium of letters, words, sentences, and paragraphs sometimes rain in torrents. Instead of making content fresh and crisp, writers in a storm of words tend to make mud. When readers have to wade through more words than necessary to discover the meaning of your writing, you’ve made mud.
Words to Watch
Prepositions often lead to wordy prose. For instance, “the queen of England” is the same as “England’s queen.” Likewise, “the flower in that vase” means the same as “that vase’s flower.” Also keep an eye on “both.” In most cases, “both” can be dropped. Example: Both doctors and dentists work to promote heart health education. Simply edit out “both,” and the sentence becomes shorter, without losing meaning. These are but a few examples. You probably have your own stumbling blocks and crutch words, and you need to find them. The sooner you correct your bad habits, the quicker you’ll become a better writer.
Break the Habit
In On Writing, Stephen King tells us that he cuts 10% of content in all his manuscripts. This goes to show that all writers, even the most well-known, need editing. The best way to cut the fat from your composition is by self-editing. Pull out your trusty red pen and start whacking away at the unnecessary words. Then sleep. The next day, return to the massacre site and salvage what you can. Edit. Revise. Edit. Revise. This is the mantra of all great writers.
Don’t Get Stung by Be-s
When slicing extraneous words from your work, do not replace them with be verbs. Instead, always search for the most accurate and active verb to set your sentence into motion. I’ve seen many writers fall victim to the sting of angry be-s when revising.
Let It Rain
After a good storm of words, be sure to weed your garden so that only the best-of-show blooms remain. Pruning your work will lead to a landscape admired by the majority of your readers, not just a few of your closest friends.
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“Google’s goal is to serve high quality, relevant search results to users.”
Contrary to the reputation Google had just a few short years ago, the search engine, today, works diligently to communicate with businesses who want to rank high and get good traffic from Google search engine results pages (SERPs). The following is one of many videos that the Google-owned YouTube website provides to the public. Watch the short video, then read on to learn how the information expressed here relates to dental copywriters and dentists’ websites.
“First and foremost, you want to create original content.”
This seems to be my motto as a web content writer. Original content is key, is king, is imperative to high rankings. But more than just being original, content should strive to present information and ideas in a new way, or with a new twist. Google values original, unique information that its search visitors have not seen before, which brings us to the next point.
In the video, Google tells us that blogs are a good way to freshen up a website, and while this is true, my experience is that you can further improve your position by increasing the size of a website by regularly adding pages. Freshen up the homepage content. Remove, or archive, old, outdated information.
“Periodically evaluate your site.”
This may be the most overlooked point mentioned in the video. Often, when a website is live, optimized, and indexed by Google, it’s left alone. While there’s something to be said for finishing a project, websites should be evaluated and updated on a regular schedule, or they can become forgotten and stale. I suggest pinpointing a day of the month to review rankings for targeted keywords, and compare those standings with previous months. Tweak your upcoming blog calendar and web page topics to support your findings. In addition, compare traffic. Is it increasing on your blog, microsites, and websites? Is it decreasing? What can you do to bolster traffic in coming months? By taking time to evaluate, revise, and implement changes in your SEO strategy, your website will not become a relic, but it will continue to be the living information source that Google craves.