Being original has a wide definition. It describes the pierced-up teenager with mismatched knee socks and combat boots at the mall, but it also describes content written exclusively for one purpose. To search engines, original content — text not found elsewhere online — is very desirable.
Unique text will help your dental website rank higher on search engines. Using stock content from a library of articles published on other websites will not be nearly as appealing to search engines. So, if you have a great website, and you’re wondering why it’s not ranking at the top of the Google SERPs (search engine results pages), check to see if the text is unique to your website.
All you have to do is cut and paste a few sentences into a Google search. The results will show you if the exact text exists on other websites. So what if it does? You need a rewrite.
Words for Dentists recommends that you call Modern Dental Practice Marketing. This company has a team of copywriters who create original, search engine optimized content for dentists’ websites, blogs, articles, press releases, etc. All of the content you commission from MDPM is ghost written and becomes entirely yours; you will own the copyright. If you’d like, you can rewrite the content yourself.